Free · 28 Days · Be kinder to yourself

The 28-Day Self-Compassion Challenge

New, gentle ways to be kind to yourself — one day at a time.

Most of us would never speak to a friend the way we speak to ourselves. Over 28 days, small daily practices help you build a warmer, kinder relationship with yourself. Research shows self-compassion lowers stress and builds real resilience — gentleness is steadiness, not weakness.

Completely free · unsubscribe anytime · we never sell or share your details

What you get when you join
How each day works

A gentle daily nudge — as little as ten seconds

The benefits

Small steps, real change

Greater resilienceLess stress & anxietyA kinder inner voiceLower risk of low moodHealthier relationshipsMore self-awarenessSteadier hard daysDeeper wellbeing
Kind words

“Such a gifted teacher who truly embodies mindfulness.”

Emily Lamoureux

“An amazing teacher and mentor.”

Dr. Jasmine Elmore
Good to know
Is it suitable for beginners?

Completely. No experience needed — just a willingness to practise greater self-kindness.

How much time does it take?

As little as a few seconds a day. Read minimally or explore deeply, as suits you.

When does it start?

Your first email arrives at 6am the morning after you sign up, then daily for 28 days.

Is it really free? What about my data?

Completely free. Unsubscribe anytime with one click, and your details are never sold or shared.

28 days of treating yourself like someone you love. You deserve it.

Start the free challenge

Created by Shamash Alidina — author of Mindfulness for Dummies and The Mindful Way Through Stress, teaching mindfulness, self-compassion and ACT for over 20 years.